The Select Milk Products operation in Dexter, New Mexico, makes Core Power, a high-protein, lactose-free dairy sports shake made of milk and honey. It is more suitable as a sports recovery drink rather than a hydration beverage, because its high levels of milk proteins help muscles recover after strenuous exercise. In addition, the honey boosts athletic performance and diminishes muscle fatigue.
Core Power is available in single-serving, 11.5-ounce bottles containing 26 grams of protein in vanilla, chocolate, or banana flavors. In addition, a reduced-calorie serving containing 20 grams of protein is also available in chocolate and strawberry-banana flavors. The shakes provide a healthful and tasty alternative to chalky-tasting powdered protein drinks.
Until late 2012, Core Power was available only in a limited market area in and around Albuquerque. Select Milk Products then signed an agreement with the Coca-Cola Company that widened the distribution range to nearly everywhere Coke products are available. Further information about the shakes and their distribution is available at the brand’s website www.corepower.com.